Academy of Hospitality and Tourism

NAF Courses for NAFTrack Certification

Delivering Great Customer Service

This course introduces students to the concept of service as a critical component of a hospitality or tourism business. It combines current theory and practice with observations of customer service in action, role-play, and critical analysis of models. Topics include trends, the psychology of interactions between customers and providers, the phases of customer service, common mistakes, internal customer service, management, and customer feedback. Students begin to appreciate how the quality of customer service has wide-ranging implications for all professional endeavors.

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Event Planning

This course introduces students to the skills and knowledge required in the event planning profession. Topics include aligning events with client goals, budgeting and bidding, sustainable practices, venue selection and management, personnel considerations, marketing, and sports sponsorship. Students learn about sports and entertainment events as well as special and professional events. Students consider the role of events in the larger context of communities and society. They realize how important events are to the health or revitalization of regions around the world and how they are an integral component of tourism.

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Geography for Tourism

This course introduces students to the importance of geography in the hospitality and tourism industry through the study of travel or “destination” geography. Students explore the world’s geographic regions, focusing on the factors that create desirable travel destinations: weather and climate, physical features, cultural elements, historical interest, and tourist attractions. Students study the ways that the tourism industry promotes destinations, and they learn about current trends in travel.

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Graphic Design

Graphic Design provides a hands-on introduction to the technical and creative skills of a professional graphic designer. First, students learn the distinguishing features of communicating visually through graphic design. Next, they gain technical skills in Adobe Photoshop to equip them for graphic design work. From there, students master the basic principles of graphic design, and then delve into the elements of graphic design, such as color, typography, and images.

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Hospitality Marketing

Hospitality Marketing introduces students to the objectives, strategies, and tools that are important to marketing in the hospitality industry, expanding on topics introduced in Principles of Hospitality and Tourism. Students become familiar with each phase of marketing and with strategies to build business and brand equity, for both large-scale operations (such as hotel chains) and smaller businesses (such as restaurants). They learn how to assess marketing niches, understand customer and consumer needs, and conduct basic market research. As students study the benefits and potential drawbacks of various marketing channels, they develop an integrated marketing campaign that uses a range of appropriate marketing channels.

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Principles of Hospitality and Tourism

This course provides an overview of the current hospitality and tourism industry and serves as the foundation for the core courses offered by NAF’s Academy of Hospitality & Tourism. Students take a brief look at the history of the industry to understand the degree to which it has changed in the past century. They learn about traveler motivation and consumer needs and how these factors affect current offerings in the lodging, transportation, food and beverage, and entertainment sectors. Students consider the economic and environmental impacts of the industry on the world today. They receive exposure to the wide array of domestic and international travel. Finally, students learn the basics of selling and marketing in tourism.

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Principles of IT

The Principles of Information Technology course provides an overview of information technology (IT) today and introduces students to the basics of hardware and software. Students examine hardware components including peripherals, connectors, and memory. Students explore common operating systems, software applications, and programming languages. Students learn about types of networks and network topology, and they set up an email client/server connection. Students also consider contemporary issues such as security, privacy, and technological inequality. Finally, students explore career opportunities in IT.

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Professional Ethics

This course provides a solid understanding of why ethics is important in every profession. After an introduction to several philosophies that inform ethics today, students explore the characteristics of an ethical professional. Students consider the range of dilemmas faced by managers and employees in the workplace. They learn about the qualities of effective leaders and the tools modern professionals use to instill an ethical workplace culture. Throughout the course, students have opportunities to refine their personal sense of ethics as they begin to build an ethical foundation for their professional future.

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Sustainable Tourism

This course introduces students to the profound changes taking place worldwide in the tourism industry. Students examine the environmental and socioeconomic impacts and interrelationships of tourism, as well as the transition to a greener tourism economy. They explore the ramifications of tourism development in terms of increased sustainability, profitability, and benefits to the surrounding communities, and they examine ecotourism as a model for sustainability.

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Supplemental and Support Courses

Algebra 1 Math Support

This math curriculum can serve as replacement units for the major chapters in a traditional textbook or as supplemental projects to make Algebra I concepts and skills more engaging for all students. Each of the six units is project-based and incorporates engineering and design themes, fundamental skills, problem solving, and critical thinking.

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Capital One Future Edge

Capital One has recently created a digital literacy curriculum that is free and open to everyone. The curriculum is delivered using an online module-based system to help people increase their digital literacy through 10 different modules. On the website, students can take a quiz to determine their strengths and weaknesses in digital literacy, which serves as a great talking point for preparing students for the world of work. Modules include: Computer Fundamentals, Searching, Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Digital Communication, Digital Etiquette, Security, Focus at Work, and LinkedIn & Personal Branding. This content can provide a great boost to your students’ academy experience. Visit the Future Edge website to learn more and to access the curriculum.

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Summer Math Bridge Program

The Summer Math Bridge Program introduces students to the process of selecting and using units of appropriate size and type to measure angles, perimeter, area, surface area, and volume.

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